I think about my clients strategically. I understand how SEO can inform content and how content strategy can inform SEO and authority and how it all comes together to create better content with a better experience for our clients and their customers. Whether it be a blog post, a webpage, a whitepaper, an infographic, a video or any kind of content, there is a way to utilize that piece to your content marketing needs. Knowing the purpose of each piece we create, I'm able to edit and review this content for more than just grammar and spelling — I'm able to make strategic recommendations, ensuring each piece of content maps back to our clients' content strategies and overall campaign goals. I can assist with auditing of existing content, planning for future content, improving workflows, managing freelancer invoicing and can implement where necessary.